Consumer Products

Accelerating consumer product development in Malaysia

The research & development group of a major consumer product company used a series of Peer Assists to reduce the time to develop and bring a new product to market. Peers from the product development and marketing organizations were brought together to share their experience and transfer relevant knowledge to a new team designed to ‘fast track’ a new product to market.

The bottom line: the new product was tested with consumers and brought to market 6 months earlier than planned. This resulted in a significant increase in revenue by beating their competition to the market.